Privacy Policy


Last Updated: April 5, 2021

If you are a resident of California, please see our Supplemental Privacy Policy for California Residents, which provides additional information and disclosures. 

This Privacy Policy describes how MomoMilk, LLC d/b/a Milk Bar (“Milk Bar”) collects, uses, handles and protects your personal information.  You agree to the terms and conditions of this Privacy Policy when you:

Changes to this Privacy Policy

We may need to update this Privacy Policy to make sure it complies with applicable laws and conforms to changes in our business, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Last Updated” date at the top of this page so that you can tell if it has changed since your last visit. Your continued use of our site and/or Milk Bar Online Offerings constitutes your acceptance of the terms of the Privacy Policy as may be amended or revised by us from time to time. We recommend that you check the site regularly for any changes to our Privacy Policy.

We may collect several types of information from you, including information:

We may collect information from you in a variety of ways, as follows:

Information You Provide - We receive information you provide to use when you:

Visiting Our Stores – When you visit our stores, depending on what you do during your visit, we may receive information about you in addition to the information we collect directly from you in connection with:

Point of Sale Systems - our point of sale systems collect information about your in-store transactions, which may include collecting information we need to send you a receipt or otherwise communicate with you about your order. Our point of sale systems service provider may also collect information from you through the point of sale system. To learn more about their privacy practices, please review their privacy policy, available at
In-Store WiFi – our stores may offer free public WiFi to our visitors. The WiFi network in our stores may capture certain data from the devices you connect to it, in addition to information you provide to obtain access. Unless you provide your consent for us to use this captured data in a way that identifies you or your devices, we won’t use this captured data in any way that identifies you or your device. Our WiFi service provider may also collect information from and about you if you use the WiFi network. To learn more about their privacy practices, please review their privacy policy, available at
Video Cameras – we use video cameras in our stores for security purposes. These cameras may capture demographic and personal information about you. We only use this information as necessary to provide security for our stores and to exercise our legal rights and defend ourselves.

We may collect information about you from other sources, as follows:

We, our service providers (including advertising and analytics providers), and third parties may automatically collect several types of information about you including information:

This information is used to analyze trends, administer the site and Milk Bar Online Offerings, associate browsers and devices together, and deliver advertising and content targeted to your interests.

The technologies we, our service providers, and third parties may use for this automatic data collection may include:

You may disable or refuse to accept cookies through the appropriate browser settings, however if you select this setting you may not be able to use all features of our site. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.

We may use the information we collect from you or receive about you:

• for registration and billing purposes;
• to provide, maintain, and improve the site and our products and services;
• to respond to your questions and fulfill your orders and requests;
• to verify entry into a Promotion and ship any prizes won in connection an applicable Promotion;
• to personalize our products, services and offerings to you;
• to communicate with you about your orders, our products, and the site;
• to manage your account and send you account related information;
• to send you promotional messages and for targeted advertising purposes; and/or
• for internal data modeling and marketing purposes.

Third Party Websites

We are not responsible for the content or privacy practices of any websites or services that are not owned or controlled by Milk Bar, including those to which this site links to or that link to this site.

Internet-Based Advertising

Milk Bar may work with third parties who use cookies, tags, and other technologies to collect information about your use of the site and other websites and apps on this browser or device and other browsers or devices associated with it to serve online ads likely to be of interest to you on your various devices and browsers, including ads for Milk Bar products and services. This type of advertising is called interest-based advertising.

To learn more about interest-based advertising or to opt-out of having your web browsing information used for interest based advertising by companies that participate in the Network Advertising (“NAI”) or Digital Advertising Alliance (“DAA”), visit the websites operated by the NAI [] and the DAA []. Note, however, that not all service providers participate in the NAI and DAA. In addition, if you opt-out, you may still see online advertising from us and third parties, but the ads may be less relevant to you. If you delete or block cookies, buy or use a different device, access the site from a different device, login under a different name, or change web browsers, you will need to opt-out again. Some web browsers may transmit “do not track” signals. At this time, we do not take steps to respond to such signals.

Customized Ad Campaigns

Milk Bar may work with third party service providers who use cookies and other technologies to collect information about you automatically (such as your email address) when you provide such information through the site, and collect additional information about your use of the site and other websites. These service providers may combine the information collected with information they obtain from other sources and use the combined information to provide you with more relevant advertising.

We may also work with third party social media sites to serve Milk Bar ads to you as part of a customized social media campaign.

Sharing of Your Information

We may share aggregated or de-identified information regarding our customers with partners, advertisers, or other third parties. This data will not identify you personally.

We may share information with companies that provide support services to us (such as a printer, mailing house, fulfillment company, delivery company, or web host) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use any personal information we share with them for any other purpose.

We (including, for all purposes hereof, any third parties that provide support services to us) will use the PII you provided to us to process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone and/or the email address that you provide to Milk Bar to communicate with).

As we develop our business, we might sell or buy businesses or assets. In the event of a company sale, merger, reorganization, dissolution, or similar event, the personal information and other information you provide to us or that we have gathered about you may be part of the transferred assets.

We may be required to disclose such information in response to subpoenas, court orders, requests from law-enforcement officials, or if we are otherwise required to disclose such information by law. If we believe disclosure is necessary or appropriate to protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure of Milk Bar, our customers or others, we may disclose your information as required. This includes identifying potential hackers and other unauthorized users to your account.

We may share your email address, other information you voluntarily provide to us, such as your hobbies, personal interests, gender, demographic information, and product and service preferences, and other information we may collect, including PII, with third-party partners for our, theirs and their customers’ marketing, analytics, content personalization, and other activities. We and our partners may combine such data with other data for these purposes.

Protecting Your Information

We make commercially reasonable efforts to help keep your information secure and help protect your information from loss, theft, misuse, alternation, and unauthorized access or disclosure.  Unfortunately, even though we use commercially reasonable efforts to protect your information, we cannot guarantee complete security. Any information that you provide to us is done so entirely at your own risk.

To further protect yourself, you should safeguard your Milk Bar account username and password and not share that information with anyone. You should also sign off your account and close your browser window when you have finished your visit to our site. Please note that we will never ask for your Milk Bar account username or password via email.

Opting-Out of Communications

Receipt of marketing, promotional, and non-transactional email communications from Milk Bar. Click the “unsubscribe” link located at the bottom of any Milk Bar email or change your Milk Bar account settings/preferences.

Please note that you cannot opt-out of transactional email communications related to your account. We may continue to contact you for the purposes of communicating information relating to your request for Milk Bar Online Offerings, your participation in a Promotion and to respond to inquiries made by you, as applicable, even if you have elected to opt-out of certain communications as provided above.

To opt-out of all communications from Milk Bar you must cease using the Milk Bar Online Offerings, and other services related to the Milk Bar Online Offerings.

If you have provided us with your prior express consent to receive communications via an automatic telephone system (autodialer), artificial or prerecorded voice messages or text messages, we may use your information to send text messages to any mobile device connected to your cell phone number until you opt out from future text messages by replying STOP to any text messages you receive from us. Once you cancel, we will send one additional confirmation text message stating that you have opted out of receiving automated text messages from us.

Attention European Union Residents; Data Transfers

You agree that your information will be transferred to and processed by Milk Bar in the United States.  By using and accessing the Milk Bar Online Offerings, users who reside or are located in countries outside of the United States agree and consent to the transfer and processing of personal information on servers located outside of the country where they reside, and acknowledge that the protection of such information may be different than required under the laws of their residence or location.

Children’s Privacy

We do not intentionally collect personally identifiable information from children under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of the site who is under the age of thirteen, we will remove that child’s personal information from our files.

California Privacy Rights

California Civil Code Section 1798.83 permits visitors to our site who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to us at, or you may write to us at: Milk Bar, Attn: Legal Department, 382 Metropolitan Avenue, Brooklyn, NY 11211.

Accessing and Modifying Information

You may update, modify, and/or correct your information by logging into your Milk Bar account or by emailing Note, however, that Milk Bar will continue to retain information as required by law or for legitimate business purposes.

Contact Us

We welcome your questions, comments and concerns about privacy. Please email us at with your feedback pertaining to privacy. You also may write to us at:

MomoMilk, LLC

Attn: Legal Department

382 Metropolitan Avenue

Brooklyn, NY 11211